All your base are belong to us

ok. I know that as advertisers, we're constantly analyzing the psychology of niche markets. Trying to use relevant human truths that speak to consumers and manipulate their behavior into profit. I got it. But, with this knowledge, it still amazes me when they get in. When it works on me. Case and Point: Coca-Cola Classic.

Coke spends close to two billion dollars a year on advertising. And still I don't acredit that with my devout love for coke. If I want a coke and find myself at a Pepsi-affiliated restaurant, I get water. But it goes beyond that. When I think about coca-cola, I don't just think about delicious, bubblybrown soda. I think about summertime and first kisses and tree forts. Not because some instructor told me that's what coca-cola stood for, but because deep down I believe my mom when she says Coca-Cola Classic--above all sodas--is good for the soul. What a sucker! That's the very definition of branding. They win.

Hopefully I can one day brand a product like that. Maybe that's my new go-to headline "(Insert Product Name Here): Above all (genre of product)s is good for the soul." done. genius.

Oh and check out this virtual kiss from Arnau in Paris:


Watch live video from Arnaud from Paris on Justin.tv

Yeah. Let me know if you want his phone number. great.

Strategery

Sometimes I just get very sad for the English language and the places it's headed. That's nerdy, but I'm cool with it.

This is a postsecret I found on the website a few weeks ago. I didn't even skip a beat about her confession, because I was so appalled by her misspelling of the words "a lot." Hopefully this woman is better at shoplifting that she is teaching high school (also two words). And if you didn't catch that little faux pas, maybe she was your english teacher...